Friday, December 31, 2010

E.T. Honored by Tequila Regulatory Council

We are honored and humbled to announce that Experience Tequila has been awarded the Tequila Regulatory Council’s prestigious “TT” certification for excellence in tequila tourism. Experience Tequila is the first (and only) non-Mexican company to achieve this level of recognition. This milestone is the result of nearly 3 years of work by Experience Tequila in promoting the unique culture, history and distilled spirit of the Tequila valley, as well as our constant efforts to further our own understanding and knowledge through research and education.

Mexico’s Tequila Regulatory Council (CRT), the independent authority that oversees all tequila production, created the Double-T certification to promote tequila knowledge, regional culture, environmental sustainability, just economic development and quality customer service in the Tequila region.


Despite the challenge posed by our US location, we worked with the CRT in installments while in Mexico, and remotely while in the US to demonstrate our knowledge of tequila production and the Official Tequila Norms, regional culture and history and our commitment to the “best practices” of the Ruta de Tequila (Tequila Trail).


Our new TT-certification makes us official partners with other vendors on the Tequila Trail, and expands the services and activities we can provide our guests, including horseback riding, mountain biking, rappelling and mountaineering; all in the picturesque agave countryside, a UNESCO World Heritage site.


Our preferred status also means we can pass on even greater savings to our guests. We are currently booking private groups as well as package tours for early 2011, including our basic “Welcome to Tequila” tour, a traditional Mexican St. Patrick’s Day tequila tour and a tour that includes the Highlands tequila region. ¡Salud!

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